In 2008, the published research of Dr Allison Lamont, PhD, MA (Hons), APS, ASSBI into age-related memory loss led to world-wide interest in her findings which identified six key areas of memory skills that were pivotal in maintaining a confident, active and independent lifestyle throughout life. These skills are the focus of the books, neurogames and training courses. Gillian Eadie, M.Ed, BA, DipTchg, LTCL, Churchill Fellow, HFNZIITP, Dr. Lamont's sister, is an award-winning educator whose career includes 20 years as a school principal in prestigious private schools. She has established the Memory Foundation with Dr. Lamont and brought her skills as a speech pathologist and expert in teaching and learning to the creation of the brain tools available today. Their articles, books and memory programs are scientifically based and clinically effective. They focus on the key skills needed to keep brains active, alert and growing at any age, with a particular emphasis on the 50+ age group. Developing cognitive reserve while brain skills are intact in one's 50's will buffer boomers against memory loss later in life. Gillian and Allison, baby boomers themselves, regularly speak to groups including international conferences. Their best-seller, "Seven Second Memory" has sold in 40 countries.