Marketing, Advertising and Publicity

Websites

Organisations that provide information, help and advice can be found here:

• Marketing and advertising professional associations
• Marketing and advertising
• Services to business

Books

Many experts have written books on these subjects. Try:

• The guru guide to marketing: a concise guide to the best ideas from today’s top marketers, Joseph H Boyett and Jimmie T Boyett.
• Buzz: harness the power of influence and create demand, Marian Salzman, Ira Matathia, Ann O’Reilly.
• Promote your business: how to write effective marketing material for your small business, Mary Morel.
• Creative advertising: ideas and techniques from the world’s best campaigns, Mario Pricken.

Or books by:

• Philip Kotler

For more books on these topics try searching our catalogue or click on the subjects below:

• Marketing
• Advertising
• Publicity

Magazines

A selection of magazines in the Central Library includes:

• Marketing magazine
• AdMedia
• AdNews
• Signs of the times
• Visual merchandising and store design

Additionally articles about advertising, marketing and publicity will be in other magazines. To find articles about these subjects or by a particular author search one of our full-text databases.